Category is Culture: How Communities Shape Demand

Category is Culture

How Communities Shape Demand

From #BookTok to #CarTok, cultural clusters now decide which brands win. Join TikTok leaders and global brands as they explore how to spot clusters early, join authentically, and turn community momentum into measurable ROI.

Register to now to secure your spot at this invite-only session.

Please kindly note that your invitation is non-transferable.

WHERE

WHEN

October

14

,

2025

1:00PM

–

2:30PM

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Welcome to Day 1

at TikTok Home

Discovery Drives Demand.

Commerce isn’t just checkout. It starts with discovery. From auto to beauty. TikTok is shaping how Australians explore and buy across verticals. This day decodes the full-funnel impact of TikTok on consumer decision making.

Featured Speakers

See you there

TikTok Home

Enhance your user experience and build brand equity with your design vernacular.

See you there!

TikTok Home

101/1-5 Wheat Rd,

Sydney NSW 2000

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Schedule

1:00 PM

Content Commences

2:00 PM

Rooftop networking

Meet the TikTok Team and enjoy refreshments overlooking Darling Harbour

2:30 PM

Session

See you there!

Add To Waitlist

TikTok Home

101/1-5 Wheat Rd,

Sydney NSW 2000

Schedule

Day 1

Wed 24th July

8:00 AM - 12:00 PM

Touchdown and check-in @ The Tasman

1:30pm

Welcome Lunch @ The Whaler

3.00 PM - 5:00 PM

Content @ TikTok HQ Hobart

6:30 PM

'Disco Isn’t Dead’' Welcome Dinner
Dress code: A fun dinner outfit with a touch of sparkle ✨

Day 2

Thur 25th July

7:30am

Breakfast Buffet @ The Tasman

9:00am - 4:00pm

Content @ TikTok HQ Hobart

6:30pm

'TikTok BURN' Dining Experience

Dress code: Dark and Warm

Day 3

Fri 26th July

7:00 AM

Breathwork Course & Cold Plunge - Participation is optional - However highly recommended.

9:00 AM

Time to shower, warm up, and check-out

10:00 AM

Breakfast, Reflections & Recap

12:00 PM

Adios!

Day 3

Fri 26th July

7:00 AM

The Solstice Swim

9:00 AM

Time to shower, warm up, and check out

10:00 AM

Breakfast, Reflections, and Recap

12:00 PM

Adios!

Discover, learn, and create.

Topics Include:

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Schedule

Monday June 20

10:30-11:00

Collab with Creators

17:00-18:00

Rosé Chat and Cheers with TikTok

Wednesday June 22

14:00-14:30

Learn from Creators

17:00-18:00

Rosé Chat and Cheers with TikTok

Thursday June 23

10:30-11:00

Think Like a Creator

11:30-12:00

The Must-Watch Machine: How TikTok has reimagined entertainment

17:00-18:00

Rosé Chat and Cheers with TikTok

Schedule

9:00 AM

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9:45 AM

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10:30 AM

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12:00 PM

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The Lineup

9:00 AM

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9:45 AM

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10:30 AM

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Any questions? Please get in touch

anzbusinessmarketing@au.tiktok-email.com